Google & Meta Ads for e-commerce
More sales.
Less wasted spend.
Built for e-commerce brands that want paid acquisition to perform better.
Book a call ↗DAWE / PERFORMANCE MARKETING / 2026
GOOGLE ADS / META ADS / E-COMMERCE / TESTING / SCALING / GOOGLE ADS / META ADS / E-COMMERCE / TESTING / SCALING /
What we do
Good ads don’t need more noise. They need better decisions.
DAWE manages Google and Meta for e-commerce brands. We focus on the numbers that affect the business and make clear decisions from there.
Performance should feel controlled.
Built for brands with ambition.
Google.
Meta.
That’s the focus.
No endless list of services. We stay close to the channels that drive paid acquisition for e-commerce.
01
Google Ads
Shopping, Search, Performance Max, feed optimisation and smarter budget allocation.
02
Meta Ads
Campaign structure, creative testing, retargeting and scaling what actually converts.
03
Measurement
Revenue, CAC, ROAS, MER, margin and the commercial context behind the numbers.
What matters
We care about the numbers that actually move the business.
Revenue
CAC
ROAS
MER
Margin
How we work
Simple process.
Clear decisions.
01Find the leak.
02Fix the structure.
03Test what matters.
04Scale what works.
Proof
No fake case studies. Real results go here when they exist.
Case study / coming soon
Built to show the work, not decorate the site.
This section will be replaced by real client performance once DAWE has the proof to show.
What we won’t do
No vanity metrics. No made-up numbers.
If there is no proof yet, we say so. Trust matters more than filling space.